All Work & No Play
30"x38"
Illustrator, InDesign, Photoshop
A large scale poster dealing with metaphors that exist in typography. Because the design of Knockout allowed H&FJ to experiment with what a font family can mean in contemporary type design they created a group of fonts that did not have to strictly adhere to predetermined rules. This ideology allowed for decisions to be made on the basis of aesthetic rather then traditional type design methodologies.
